International FC

New brand identity for International FC. Founded in 2009, International FC (IFC) is a soccer club located in Vaughan, ON, Canada. Their objective is to identify and nourish local talent by utilizing the F.I.G.C (Federazione Italiana Giuoco Calcio) methodology. IFC offers three levels of training programs: Academy (U8-U21), Grassroots (U4-U13), and Camps (U6-U13).

Issues with logo visibility on previous Academy jersey

As you can see above, there were 4 different logos for each program. This became a challenge when promoting IFC due to inconsistencies in branding.

Exploratory sketches for an "IFC" monogram

The main goal from the brief was to create a memorable IFC monogram that represents the entire club including the Academy, Grassroots, and Camps programs.

By creating this new visual identity, we can better recognize the IFC brand across their different programs, including jerseys, stationary material, t-shirts, hats, etc.

International FC

As you can see above, there were 4 different logos for each program. This became a challenge when promoting IFC due to inconsistencies in branding.

The main goal from the brief was to create a memorable IFC monogram that represents the entire club including the Academy, Grassroots, and Camps programs.

By creating this new visual identity, we can better recognize the IFC brand across their different programs, including jerseys, stationary material, t-shirts, hats, etc.

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